BMW X5

  • ClientBMW

  • DateNov 2018

  • CategoryAdvertising


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BMW X5

Client
BMW
Date
Nov 2018
Category
Advertising

Who: New BMW X5 Italia

What: A new campaign for the new BMW X5 model

When and where: It is difficult to think of any reason why BMW Italia went through the entire odyssey to perfectly re-create the Monza circuit in the Sahara. The campaign was launched in November 2018 and is broadcast on television and online

How: The track is made on a 1: 1 scale with a total length of 5,793 meters (3.6 miles) taking the radius of curvatures and distances to be exact. Ascari, Parabolica, Lesmo, and the famous S’s, among others, are perfectly reproduced but without a gram of pavement on them.

The work it took to pull off this little publicity stunt took three weeks and took fifty people, including engineers, technicians, workers and pilots.


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